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Developing Business Strategies by David A. Aaker (2001, Hardcover, Revised edition)

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Developing Business Strategies, Hardcover by Aaker, David A., ISBN 0471064114, ISBN-13 9780471064114, Brand New, Free shipping in the US Aaker, vice chairman of Prophet Brand Strategy, provides a framework for looking outside the business to sense trends, threats, and opportunities, and to analyze these conditions to develop strategic options. He presents a set of agendas to help start the process, then discusses the development of sustainable competitive advantages built from organizational assets and competencies, and shows how to make these advantages the centerpiece of successful methods of branding, advertising, distribution, manufacturing, and finance. This edition presents a new chapter on strategic positioning. Annotation c. Book News, Inc., Portland, OR ()

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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: âˆ— A new chapter on strategic positioning âˆ— Many new illustrative examples from BtoB, hightech, and the Internet âˆ— Increased focus on global leadership and global brand management âˆ— Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471064114
ISBN-13
9780471064114
eBay Product ID (ePID)
883555

Product Key Features

Book Title
Developing Business Strategies
Author
David A. Aaker
Format
Hardcover
Language
English
Features
Revised
Topic
Marketing / General, Strategic Planning
Publication Year
2001
Genre
Business & Economics
Number of Pages
352 Pages

Dimensions

Item Length
9.2in
Item Height
1.2in
Item Width
6.3in
Item Weight
19.3 Oz

Additional Product Features

Lc Classification Number
Hd30.28.A23 2001
Edition Description
Revised Edition
Edition Number
6
Table of Content
PART I: INTRODUCTION AND OVERVIEW. 1. Business Strategy: The Concept and Trends in Its Management. 2. Strategic Market Management: An Overview. PART II: STRATEGIC ANALYSIS. 3. External and Customer Analysis. 4. Competitor Analysis. 5. Market Analysis. 6. Environmental Analysis and Strategic Uncertainty. 7. Internal Analysis. PART III: ALTERNATIVE BUSINESS STRATEGIES. 8. Obtaining a Sustainable Competitive Advantage. 9. Differentiation Strategies. 10. Cost, Focus, and the Preemptive Move. 11. Strategic Positioning. 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. 13. Diversification. 14. Strategies in Declining and Hostile Markets. 15. Global Strategies. PART IV: IMPLEMENTATION. 16. Implementation. Appendix: Planning Forms. Index.
Copyright Date
2001
Lccn
2001-024901
Dewey Decimal
658.4/012
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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5 out of 5 stars
by C8-ASgiKQoy@Del...Apr 01, 2008
great book
This book is a great asset for my college course. It has been a useful tool in research projects and a wonderful guide in writing my term papers.

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Developing Business Strategies by David A. Aaker (2001, Hardcover, Revised edition)

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